The platform undertakes to invest 4% of its annual turnover in France in the 7th art by bringing at least 30 million euros in 10 films.
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The main streaming platform in the world, Netflix, will bring its ecot from this year to French cinema. This is the direct consequence of the Triennial Agreement announced Tuesday 22 February between the platform and the professional organizations of the 7 e art. Within the Film Financing Obligations by on-demand audiovisual media services (SMAD) in Europe, Netflix is committed to investing 4% of its annual turnover in the Hexagon in cinematographic creation French expression, while guaranteeing a minimum of 30 million a year.
For 2022, all US investments in French and European creation will, according to the latter, will be “about 40 million euros”. A diversity clause provides that at least 17% of pre-financing will be reserved for works whose budget is less than or equal to 4 million euros. In addition, Netflix is committed to pre-financed a minimum of 10 films a year. In return, movies will be visible earlier on Netflix. The platform will advance its broadcast window in the new media chronology, fifteen months after the exit of the feature film in the room (and no longer thirty-six months), and for an exclusive term of seven months. But in the document, Netflix judges “desirable to reduce as soon as possible this period [of fifteen] to twelve months”.
A “historical” agreement
If the platform garbages subscribers through the series, it has forged a cinephile image by financing directors also known as Martin Scorsese, Steven Soderbergh, Jane Campion or Adam McKay. It also produces French films, such as Bigbug, Jean-Pierre Jeunet, without respite, Régis Blondeau, far from the periphery, Louis Lourrier, or dangerous links, from Rachel Suissa, which it will broadcast this year. In addition to the 40 million euros arrows for the films that will come out of theater, Netflix will always invest in France 160 million a year in production of series, documentaries and feature films directly broadcast in streaming.
“that there is a new counter for the production of French films is a great news. Just as the fact that the films co-produced by Netflix arrive in France in the rooms”, rejoiced Richard Patry President of the Federation French French cinemas in the French film magazine, while the film directors ‘society and the independent producers’ union saw a “historic” agreement. Pascal Rogard, Director General of the Society of Dramatic Composers, remains more circumspect: “It would be to greet,” he says, “if the guaranteed minimum was 34 million euros and not 30 for the French works, as provided for The SMAD decree. “He especially regrets the lack of consistency of the new media chronology since OCS, bringing 20 million euros to the cinema, will broadcast the films six months after their indoor exit while Netflix bringing the double wait for fifteen months.
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