Tourism operators dream of a world where teleworkers would multiply prolonged weekends and where the leaders would lead meetings on the terrace of a resort.
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Where is Brian? In the kitchen of an apartment airbnb, no doubt. Brian Chesky, co-founder and CEO of the Furnished Tourism Platform, decided, in 2022, to change place of residence every two weeks. A bet on his personal life, but above all a blow of advertising for his company, aimed at providing evidence by the example of a major revolution of post-Covid-19 tourism: “for the first time, millions of people can Living anywhere. “
According to him, the habit of teleworking and meetings through the zoom videoconferencing application taken since the irruption of the pandemic, will create a large community of remote workers leaving their homes for weeks or months, sometimes installed abroad. This “decentralization of life” would, according to him, be “the greatest metamorphosis of the journey since the birth of commercial aviation”.
Understanding by the disappearance of a large number of business trips, the tourism industry hopes to have found the Martingale: teleworking. If senior managers can organize meetings in front of their screen, so they are able to do it anywhere in the world. Hence the idea that what is lost in the business trip will be recovered by tourism in the leisure trip.
Border blurred between business and leisure travel
necessarily, tourism taken the following words. He created two: Work – Contraction of Work (Work) and Vacation (Holidays) – and Bleisure – Business (Business) and Leisure (Recreation). The first concerns nomadic workers, a niche that only concerns certain employees of very connected sectors and without dependent children. The second is potentially more meaningful because it offers tourists the longer stay prospect: the nerve of war, for hosts.
Sébastien Bazin, CEO of Accor, declares to the world with a third party of additional nights in leisure trips: “Since September, it is very clear: we see more and more people arrive on Thursday night and Get started on Tuesday, working on the hotel on Friday and Monday. This will significantly increase the duration of the weekends, while we have a crazy evil today, to make profitable on Sunday evening. “An evolution Who must bring hotels to offer workspaces or even make available the rooms early in the morning and late afternoon. The evolution is attested by the SNCF, for whom “the tip of the weekend” now extends from Thursday to Monday night. Another index: the decline of the night of Thursday in the business hospitality.
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