The unlikely heroin outfits are seen by millions of people. Many brands would like to be, but for that we must seduce the Marylin Fitoussi costume …
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“Where to get the cloakroom of Emily in Paris?” End of December 2021, in the days following the launch of the Netflix series 2, the question inflamed social networks and many media, from Marie- Claire to BFM-TV. A large reinforcement of valentino glitter microrobe, from the green cashmere jacket Barrie or the big knot knot knot dress, we learned on the site of her that there was “for all tastes and all The budgets “and we warned against the out of stock – it is already proven for a long flying dress Magali Pascal worn by the main actress on the poster announcing season 2. at the same time, the brands that Discover the presence of one of their ticks in the series viting by press release or Post Instagram, whether young creators, established luxury claws or pillars of the “Fast Fashion”. Why such a packer?
Before being a wardrobe, Emily in Paris is a series imagined by the American producer Darren Star, to whom we already have sex and the city. She describes the chasm that separates American and French through the character of Emily Cooper, young Chicago woman sent to Paris to work in a luxury marketing agency. Of shade, there is no question. The French capital is filmed postcard, ripolinée size stone, seine turquoise, eiffel ride with faceted ball, so much contrasting beauty with the Parisian smoking, lazy and fleets.
Somewhere between Grace Kelly and Katy Perry
Despite a rather tenuous intrigue, the series has been very successful. The second season immediately appeared in the World Top 10 Netflix Programs, at the top of the list in 94 countries with 107.6 million hours of viewing between December 22 and 26. Launchmetrics, which analyzes through an algorithm the impact of products investments in the luxury and fashion sectors, believes that the “value of the media impact” of Emily in Paris already reached 96 millions of dollars three weeks after its launch. More than the generated amount, for example, by the Fashion Week in London last September (49 million) or by the haute couture of Paris in January 2021 (69 million).
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