This is the Swiss group MCH, owner of Art Basel, who will organize a contemporary art fair on the niche of the French event created in 1974
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Farewell FIAC! The Swiss MCH Group, owner of the Art Basel Fair, won this Wednesday morning the organization of a contemporary art fair in Paris, in place of the French fair created in 1974. Rx France, which was the Unsure undisputed organizer, only keeps the other major event, Paris Photo, dedicated to photography. These two events will take place respectively in October and November, in 2022 and 2023 at the Grand Palais ephemeral, on the field-of-Mars, then from 2024 in the Grand Palais – the different parties committed to organize these events for a duration of seven years. “We sent letter of intention at the end of November for the two fairs, entrusts Marc Spiegler, Patron of Art Basel, given the dynamism of Paris which illustrates the installation, avenue Matignon, French and foreign galleries”. The answer, for the least open, of the direction of the NMR-Grand Palais encouraged the Swiss giant to formalize its proposal.
This project, which remained secret until the opening of the folds, has the ambition to be more than a contemporary and modern art fair. It is about creating links with the entire cultural environment, as the whole term of the term. “The discussions will be able to start”, advance Marc Spiegler, who does not intend to bring together the design, fashion or any other cultural activity under the vaulted roof of the great palace of Jean-Michel Wilmotte, but rather create a dynamic around the week From the fair. “This dynamic exists, we want to amplify it. When we think about what is happening in Miami Beach, there is a strong dimension around fashion, design, the world of film. Paris is an even richer land for that “He says without announcing who will be in charge of this ambition. Not the LVMH group, which had been mentioned as a partner over rumors. “We were not associated with the competing offer of FIAC and LVMH is not in discussion to take shares in MCH,” says Jean-Paul Clavers, Counselor of Bernard Arnault.
For the Parisian galleries, who were worried about undergoing the plane of the Art Basel machine, for the benefit of their foreign competitors, reassuring words are pronounced. “We have no intention of reducing the number of French galleries, the selection committee will be both French and international and the prices will remain more or less at the same level as the FIAC, knowing that we will offer much higher services, including A VIP team of 30 people in the world, “says Marc Spiegler. A French company will consist for this purpose and the name of the future fair, to negotiate with the city of Paris, will not be Art Basel Paris. “We want to use the name of Paris, but for that it is necessary to discuss legal issues with the city,” says Marc Spiegler.
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