Soon of a liberal image, the candidate of the Republicans in the presidential election for the moment to stand out from Emmanuel Macron. His entourage encourages him to announce a strong measure that would make the “pecressing” tangible.
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In French political mythology, the presidential election is seen as the meeting of a man – never so far from a woman – with the people. The vote would thus wish, if not anymore, to the candidate’s personality or candidate than his program. Hence the strategic importance of the incarnation, or even the personification of ideas. It’s even more right where the Republicans party (LR) likes to follow a charismatic leader. While the campaign intensifies, some, within LR and in Valérie Pécresse team, wonder: do their candidate embody sufficiently? What does it tell as a story? “Pécressism” is there?
With a potential electorate in many ways similar to that of Emmanuel Macron and sharpened from a liberal right image and pro-enterprise, Valérie Pécresse Risk, fear LR executives, not enough to differentiate. By strength to be at the center of the right, it could get lost in the middle, without really being able to survey another path than that of the head of state.
The question of the distinction was posed on the occasion of the vote for the vaccinal pass at the National Assembly, Thursday, January 6th. Conscious of the distribution of their citizenship, twenty-four LR members decided to vote against, twenty-two abstained (twenty-eight for). Conversely, their candidate, she had clearly expressed in favor, believing that there was some credibility and responsibility in times of sanitary crisis. Many deputies then moved, wondering about the viability of an electoral strategy without sufficient difference with the President of the Republic.
The recurrent references of Valérie Pécresse at Jacques Chirac, Nicolas Sarkozy – which she has emerged “the Kärcher of the cellar” – or Margaret Thatcher or Angela Merkel, also fear that she is inspired too many others without finding His own tone to her.
“The action and solutions”
“His difficulty is to nourish what would be pecressing, a little as we have been able to define the Sarkozyme or Fillio, around a few key dimensions, an analysis brice dyer, Deputy Chief Executive Officer of the Ipsos Institute. fault. From this, its proposals are more perceived as attempts to seduce Zemmour’s voters mainly, or macron more secondarily. “
From there, the stakes are, according to the frames of LR, to have a clear line, consistent and especially understandable by the voters. In the entourage close to M me pecresse, we sweep these remarks on the need for differentiation, judging on the contrary that the trials in “macrony” on one side or in “lepenism or zemmourism” of The other – when it comes to security issues – mean that the candidate is in the right direction.
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