The first Radio de France attracted 6.959 million listeners on November-December 2021, an absolute record. Europe 1, for its part, lost nearly 500,000 faithful in one year.
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Laurence Bloch rubs her hands. France Inter, the radio that it has runs since 2014, beat an absolute record of hearing on the last wave of November-December 2021 compulsion by mediamétrie. The general service of the public service attracted 6.959 million auditors, or 55,000 additional auditors in one year, and 12.7% cumulative hearing.
“know that no station had never reached this level, it is the best answers that can be made to the detractors of the public service,” she welcomes. “We take our listeners for free and informed citizens: there is no clash, info, and no tables of editorialists who do not know the ground.” She also assumes the recruitment of columnists like Alexander Devecchio (Figaro Vox), Etienne Gernelle (the point) or Natacha Plony (Marianne). “The 7h / 7h30 carries out one of the best morning hearings. We needed to have another line. My job is to represent all trends,” she says.
A shadow, however, appears on the table: the station’s hearing share, which also takes into account the listening time of the auditor and serves as a barometer to the advertisers, declined by 1.1 point, to 13.6%. “It remains a record. Last year, the confinement and curfew had generated out-of-standard listening times,” she continues, while Radio France’s management reflects on his succession, even if officially, no Decision is arrested and no departure date has been communicated. “It’s a subject between me and the president [Sibyl Veil]. All I can say is that I have my summer grid,” explains Laurence Bloch. The one that entered Radio France in 1974, on the occasion of an internship, will be 70 years on August 30, 2022, says there is “not necessarily an age limit”.
If France Culture is also good (1,712 million listeners, a cumulative hearing of 3.1%), FranceInfo declined a point over one year, with 8.5% cumulative hearing. Every day, 4.68 million listeners listen to it. “There is a form of public weariness vis-à-vis the CVIV-19, while the presidential campaign has not started,” justifies Jean-Philippe Baille, the director of the antenna, recalling that In 2021, all the attention focused on the pandemic. He hopes to catch up with this semester, thanks to political news. “This is a nice score for the public service to attract 15.5 million listeners every day, and to have the first, France Inter, and the third, Franceinfo, France stations”, assures Dana Hasteier, the Director of Radio France Antennas.
“Risk Takes”
Eternal Rival of France Inter, RTL attracted 6,013 million listeners (11% cumulative hearing), or 105,000 listeners less than one year. But his boss, Ravanas, prefers to focus on the famous share of audience, crucial for his advertising revenue, who, increased by 0.7 point, to 13.3%, and which reflects an increase in duration. listening six minutes a day on average.
“Our risk of the return is paid”, testifies the leader, quoting pell-mell the elongation of an hour of the show of Julien Courbet, the replacement of Jacques Pradel by Jean-Alphonse Richard to animate “Crime time”, or the schedule change of Pascal Praud, now scheduled at 1 pm “His share of audience progressed 24%”, welcomes RaVanas. Europe 1, Lagardère’s Difficulty Station In the midst of being swallowed by Vivendi, the group of Vincent Bolloré, would not she want to bring this near cousin, who first offeline on CNEWS (Vivendi)? “Joker”, answers the pattern of the radio.
In the landscape, Europe 1, reworked in September 2021, sinks into ever deeper waters. It had only 2.279 million listeners over the period November-December loser 448,000 listeners. The cumulative hearing has barely reached 4.2% (- 0.8 points) and the hearing share, 3.4%. The station continues to suffer from the beginning of the humorist Nicolas Canteloup, crossroads of the morning, but that she decided. Without his new grid to have for the time paid. For this wave, constancy beque, his boss, did not wish to speak. In a statement, the station prefers to detect a start of recovery of its afternoon on “the CSP + compared to September November 2021”.