The first European manufacturer, victim of electronic flea shortages, has seen its sales by volume in the world, particularly in China, its first market.
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The Volkswagen engine has seriously stalled in 2021, and the prospects for 2022 remain uncertain. The German group, which published, Wednesday, January 12, its sales figures for the past year, conceded a decline of 4.5% of the volume elapsed in the world compared to 2020, which was already a catastrophic year. In total, the Group sold 8.9 million vehicles in 2021, its level of … 2011.
One figure, in particular, is disastrous: it is in China, its first market, that Volkswagen recorded the greatest decline. In 2021, vehicle sales collapsed by 14.1% in the country, reducing the German group’s market share to 11%, compared with 14% to 15% in previous years. While the German group sells four out of ten automobiles in the middle empire, this sign is very bad for the future. The missing fleas, as well as the procurement problems in components and raw materials, would be responsible for this decline, emphasized the group, which also faces increased competition from Chinese manufacturers.
In the rest of the world, the painting is less dramatic. Western Europe, a traditional market of the group, has seen its sales back until 2.7% and the United States has acclaimed its brands, which increased by 16% across the Atlantic. Another motive for pride for Volkswagen: the sales of electric vehicles have doubled over the period, with half a million automobiles. The German group is in the position position on this sector in the European market, in front of Tesla – for the moment. Obviously, thermal vehicles continue to represent 95% of Volkswagen sales.
Forty Primary Margin Models
The year that opens does not promise any thinning for now. The semiconductor crisis, which mainly touched on called “volume” brands (mid-range), is not over. Faced with the shortage, the group had privileged, like its competitors, the production of high margin models such as Porsche or Bentley, sold more expensive than usual, to the detriment of mid-range models like Skoda. The final figures, in the spring, will say whether these two effects have been able to compensate for Volkswagen. And the builder also counts on his juicy financial department to cushion the shock on sales.
The question is of crucial importance, because Volkswagen, struggling with the greatest transformation in its history, can not afford to see its financial room for eroding too strongly. The former emperor of the thermal vehicle, shaken by the scandal of the “dieselgate” in 2015, adopted a very ambitious plan of electrification and scanning.
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