On television as on the Internet, any promotion of a motor vehicle will have to be accompanied by a message encouraging a less polluting mobility as of March 1, 2022.
Le Monde
Automotive ads will need to promote active mobility, carpooling or public transport from 1 March 2022, according to an order published in the Official Journal , Wednesday, December 29, on the same model as the messages of the type “Avoid eating too fat, too sweet, too salty” imposed since 2007 in the diet.
From March, the claim for motor vehicles will have one of the following messages: “For short trips, prefer walking or cycling”, “Remember to covoice” or “on a daily basis, take the public transport “, according to the text written by the Ministry of the Ecological Transition. This measure around the automobile announcements had been introduced by the law of guidance for mobility, adopted by Parliament in November 2019.
This obligation will vaede for advertising broadcast on radio, television, cinema, on the Internet, on advertising screens as well as on printed media. The message will be followed by the mention “# sedéplaceLessPolluer” on all the racks cited, except on the radio. In the event of a breach, the advertiser is exposed to a formal notice and, without compliance, to a pecuniary penalty that can rise up to 50 000 euros by diffusion, precisely Another decree seemed Wednesday in the Official Journal
From 1 er March 2022, car manufacturers will also have the obligation to include the class of carbon dioxide emissions (co 2 ) of the Promoted vehicles, a novelty introduced in April by the members in the climate law.