In the National Advertising Campaign on the eve of the New Year, the Sberbal team showed how modern services could look throughout the existence of the bank, starting from 1841. Funny fantasies about the past hint at how convenient it became possible thanks to the products of the ecosystem.
In the video, the audience will see a rapid pre-New Year shopping from the 19th century, allusion on the delivery service of the beginning of XX and many other solutions that brought people to the main dream – a warm family holiday.
Sber inspiring people’s dreams, creates services that allow you to solve their most different tasks in everyday life: fast and safe payments and translations, food delivery and products, voice assistants and much more.
New Year’s Eve is a magical time for all of us when we try to spend more time with loved ones, buy gifts, prepare a festive table and waiting for miracles, “says Senior Vice President, Director of the Marketing Department and Communications of Sberbank Vladislav Kreinin. – Sberber Ecosystem companies give people confidence and reliability, save from routine, solving daily tasks, make life better, help to implement aspirations and dreams. These goals, ideas and meanings laid down in our mission, formed the basis of the advertising New Year campaign in the year 180th anniversary Bank. “
“This winter we decided to move away from the sentimental tonality traditional for New Year communications and give the audience a warm, sincere smile – what we all lacks the last time,” the Creative Director of SberMarketing Shamil Sharifyanov said.
In the framework of the advertising campaign for the creative concept, SberMarking was responsible.