Food retailer “Alphabet of Taste”, developing a premium network of supermarkets, has gathered to conduct a primary placement of shares (IPO) on the Moscow Stock Exchange, writes RBC with reference to the words of the President of the Azbuchi taste Denis Sologuba. The amount of placement can be up to 15 percent of the shares.
Specific timing on the exit to the Byrgin Sologub did not specify. During the IPO, the retailer intends to attract funds to the development of its FoodTech-direction (production, preparation and delivery of food using modern IT technologies) and an increase in production. At the expense of these means, the “ABC of Taste” also plans to expand new segments and services, for example, in the field of “conscious nutrition” and in the direction of a healthy lifestyle. In general.
According to SOLOGUB, long-term investments are needed to perform these tasks, and companies are more convenient to invest attracted from the market, and not credit. The company expects that the Investors will be the customers of the trading network themselves. “” ABC “can have a very high demand due to the fact that the kernel of our loyal audience percent on 90 coincides with the number of active investors with high check,” explained the top manager. He added that network shareholders do not intend to fully sell a business: “For them, this company has a certain meaning of life, no matter how strange it sounds in our soulless world,” he says.
At the moment, the retailer owns 173 shops in Moscow, Moscow region and St. Petersburg. The company opened 105 supermarkets under the brand “Alphabet of Taste”, the five hypermarkets of the same name, 60 minimarkets “AB Daily” and three specialized “avometheki”. The company’s revenue in 2020 increased by 14.4 percent over the year and reached 74.8 billion rubles.
In September, the Food Network announced the first rebranding in 15 years. “Alphabet of Taste” intends to gradually move from the product of the grocery retailer to “the model of the ecosystem of the power ecosystem with their own food technologies and food services.” Trademarks of the retailer will also pass the transformation of the range and positioning.