How Amazon became an Empire

Tentacular business video, based on the cult of algorithms and the “King client”, Amazon today employs nearly 1.5 million people in the world. But the real cash machine is not its e-commerce site: Without Amazon, whole of the World Web would disappear. Explanation, video.

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The founder of Amazon, Jeff Bezos, immediately saw great: at the launch, in 1995, he first presents his business as “the largest bookstore in the world”. With an almost immediate success, the start-up quickly extends its activity: CD, DVD, first mobile phones, supplies of all kinds … Amazon is today at the head of an international delivery service, Amazon Prime, D A video offer able to redeem the whole catalog of James Bond and investments per billion in new technology products.

Thanks to a few findings and an organization as effective as controversial, the company has become a must of global online commerce. Yet, most of Amazon’s benefits does not come from e-commerce. Netflix, Twitch, LinkedIn, SNCF, Decathlon, or the CIA, all depend from Amazon, via the millions of Internet servers that the company has deployed earlier and faster than any other company. Explanation, video, with Benoît Berthelot, journalist and author of the inquiry book Le Monde according to Amazon.

Sources of this video:

  • Annual reports published by Amazon
  • Le Monde According to Amazon, Benoît Berthelot (2019, LOOKING MIDI)
  • The Everything Store: Jeff Bezos and The Amazon, Brad Stone (2013, Little, Brown and Company)

/Media reports.