According to the “world” information, the two billionaires made competing redemption proposals. The heirs of Serge Dassault, who possess the newspaper, ensure that they do not wish to part with it.
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Will Figaro soon be sold? Or rather, the redemption of the Figaro Group (Dassault Media) will they succeed in seizing it? The oldest French daily sharpened appetites. In private, Vincent Bolloré, which builds a press group at the speed of lightning, never made mystery of his desire to put one day his hand on the great newspaper of the French right. According to the information of the world, the boss of Vivendi has been the case since June 2018 already. And the luxury group of Bernard Arnault, LVMH, made, before the summer, an offer to buy the title.
“Messrsdays Arnault and Bolloré have each made a proposal a few months ago,” confirms Laurent Dassault, one of Serge Dassault’s children. A scenario reminiscent of the beginning of the summer, when the two men had clashed around the Lagardère group, owner, among others, from Europe 1, the Journal du Sunday and Paris-Match. The majority shareholder of Vivendi, who must finalize his OPA on the group of Arnaud Lagardère, won over the Emperor of Luxury. But if one and the other want to acquire media, their owners do not necessarily want to separate.
“We have two buyers, but will not sell our story, we have a duty of memory vis-à-vis our father, continues the heir of Serge Dassault. Even for one billion euros [the value often Advanced for Figaro is between 500 million and one billion euros. The last weekend, a Mediapart article reporting negotiations, in this sense, between Vincent Bolloré and the Dassault family, provoked a certain emotion, and, for the first time, the scenario of a sale to the industrialist Breton has been denied with remarkable vehemence by all concerned officials.
“Abracadarantsque!”
“At no time we enjoyed, evoked or even thought to separate us from Figaro,” says Rudi Roussillon, advise on press activities, communication and media at the Marcel Dassault Industrial Group (GIMD). “Storm Marc Feuillée, the general manager of the Figaro group (the daily life and his magazines, CCM Benchmark, Ticketac, Marco Vasco, the houses of the trip, Figaro Classifieds, etc.). We want to destabilize, it’s a ideological war that is conducted. “The Head of Vivendi Communication, of which Vincent Bolloré is the main shareholder, also sweeps the assumption of a redemption of the title:” I have no comment to do. “And in the Group of Bernard Arnault, already at the head of two dailies, the Parisian and the echos, we denied having made any proposal to the family Dassault …
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