The Avito service will be able to verify its account through a unified identification system and authentication (ECA). To pass the verification, the user must have a confirmed account type on the Public Services portal.
Avito will become one of the first companies in Russia, which implements the following step of the Ministry of Integration of Integration with State Minuses. This project will help create additional protection for all Customers of Avito, which is very important in the modern digital environment, “said Avito director of legal issues and interaction with state bodies Viktor Topadze.
After successfully passing the verification in the user’s profile, a mark on the presence of a confirmed account on “public services” will appear. Due to this it will be clear that communication is happening with a real person. Complete integration is planned in the near future. The possibility of connecting to the ESIA appeared in the framework of the pilot project of the Ministry of Fields of Russia.
This is the first important step towards creating conditions for conclusion of transactions, signing contracts and committing other legally significant actions on the Internet using reliable authentication through a single identification system and authentication. This will increase the confidence from citizens and the level of remote interaction with business, And it will also help to solve the problem of using aggregators of goods and services, resources of job search and social networks for fraudulent purposes, “the project manager for the integration of the ESIA with commercial platforms of the Ministry of Justice of Russia Alexander Smirnov said.
Security is one of the main tasks of the Avito service, where about 50 million Russians interact every day. To ensure it, ads on the online platform are processed using artificial intelligence and verification of users. Daily 5 million ads are tested, 600-700 thousand of which are new. Also, Avito users have access to a passport or driver’s license.