Special awards were given to the 31 Moscow International Advertising Festival Red Apple 2021. The Agency of the Year has become LEO BURNETT MOSCOW. Advertiser of the year – Sber. Special awards “Agency of the Year” were given in the Marketing -EMG segment, in the MEDIA – Omd Media Direction nomination, in the Creative segment – Mozga Studio. The Media Direction Group is recognized by Media Direction Group and the network of the year was the Agency Leo Burnett Worldwide.
In 2020, Red Apple broke all records: more than 80 members of the international jury, of which 52 foreign representatives from 24 countries, more than 450 Cannes Lviv at the members of the judiciary. According to the results of the vote, 31 Golden Victory were identified, 46 – silver, 55 – bronze and 30 short sheets. The MEDIA Grand Prix has won the OMD Media Direction agency together with the Hasbro client with the case of Double Transformation.
In the contest of the Moscow International Advertising Festival in 2021, more than 600 works were filed. “Participation in festivals is the logical completion of a certain type of projects, therefore, yes, – told Brand Content Director Socialist Ekaterina Samotezov. – Our common vector, as agencies – this is the creation of advertising with meaning. The meaning is what gives the additional value of the brand statement and the product is that it is advantageous among competitors. “
“We are trying to constantly develop and in the formation of project decisions, not only the tasks of the brief, but also to have a positive impact and on the conjugate clients’ tasks – the whole project from the idea to the mechanics should reflect the values laid down in the brand. Thus, each project works To strengthen the positioning of the company. Resolving the tasks aimed at improving efficiency, we test new tools and mechanics, which makes it possible to stand out from the clutter and, of course, find new ways to optimize interaction with the audience. Holding work on such principles, we launch successful projects for customers , consumers and industry as a whole, “said member of the jury of the Media block, Business Development Director Omd Media Direction Evgeny Lysenko.
The Best In Instagram exclusive nomination is included in the Red Apple contest for the fourth time. Gold in the category took Mozga Studio together with the BRADE ENJOYABLE AGEING CHARITY FOUNDATION and CASES DISAPPEARING STORIES. The nomination also has a silver reward owner: Red Pepper, Brand “Crossroad” and project “Help with Case to Help: Pomoshch and Perekrestok”.
This year, within the Best In Instagram Red Apple also awarded the winners of the Tag In Fest contest. Two awards were given: Olga Mary, Lyubov Troypolskaya, Amin Kosoya, Olga Melnikova and Sofia Burnikova in the Tag in Briefs subcategory: Rich in the Special Award for Best Instagram-Debut nomination; And also Veronica Shorto and Artem Fedulov in the Tag in Briefs subcategory: Best Collaboration in the nomination Special Award for Best Instagram-Debut.