Lego turned out to be more profitable gold

LEGO sets grow in price by 10-11 percent per year. The designer turned out to be more profitable attachment than stocks, gold or bonds, since the growth rates are ahead of the indicators of the above. This is stated in the study of scientists, which is published in the Journal Research In International Business and Finance.

LEGO is more faster than the number of sets is limited, it applies to those that are dedicated to the cult films, books or historical events (“millennial falcon”, “Cafe on the corner”, “Taj Mahal”). In addition, in the secondary market after selling toys, the offer is reduced, which also affects the price. LEGO also has many fans who can buy a designer as a nostalgic thing.

Prices on the secondary market two or three years after the set is changed from minus 50 to plus 600 percent per year. At the same time, small and very large sets are becoming more faster than the average – in the first many unique details. Researchers note that sets for sets are almost independent of the situation in the stock market. However, the investments in LEGO can only pay off in perspective of three years.

LEGO profits for the first half of 2021 increased more than twice. The toy manufacturer has gotta on buyers who needed to entertain children left at home during Lokdanunov.

/Media reports.