Both Events Director, Communication Advisor and Press Relations Manager, he puts the campaign of the Far Right Candidate in music. Heavily indebted, he intends to forget that he no longer has the right to direct a business for ten years.
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“Court side, not side garden!” Olivier Ubéda is busy, from the campaign HQ installed in the Golden Triangle, Jean-Goujon Street, in Paris (8 e ). In forty-eight hours, Sunday, December 5th, Eric Zemmour will hold his first candidate meeting in Villepinte (Seine-Saint-Denis), in a hall that can accommodate 22,000 people. Its director of events commands 15,000 chairs, draws the desk, chooses the “lights” … and requires a “powerful” entrance of “Z”, as it calls it, not “on a nougatine slide”, but almost. This scenography will be repeated identical during the campaign. Cost of Grand Show: nearly 400,000 euros.
Three-room costume, white sneakers and green flash glasses on the skull, Olivier Ubéda, 51 years old, is the supervisor of Eric Zemmour’s grandmosts. After thirty years of experience in the event, he tells truculence his success story – without linking his judicial troubles, a conviction that forbids him to manage a company for the next ten years.
This mercenary of the communication, manner Swiss knife redoutably effective at the basic rate of 500 euros per hour, organized the “literary tour” of Zemmour for a package of 60,000 euros since September 15th. “The value for money is very good,” welcomes the campaign organizer. Tuesday, November 30, here he is propelled Voix d’Eric Zemmour. It is he who explains the application clip on TV channels; He who defends his candidate for “TPMP”, the show of Cyril Hanouna. With a loyalty of monk soldier. “Zemmour, that’s all that matters to me,” he said with emphasis.
The taste of the show
He meets it for the first time in early July, at Sarah Knafo, companion and candidate’s advisor. It is Erik Tenner, founder of the black book identity chain, which played the wicker. “How do you see me?” He asks Zemmour. “Like a man sitting behind the camera,” says the consultant, who offers to help him “become a standing man embodying a political offer”. The polemicist is seduced.
He still calls Franck Louvrier, of whom Ubéda was the deputy director of the UMP communication, fifteen years earlier. “Take it Eric, for your public meetings, it is perfect,” approves the former communicator of Nicolas Sarkozy. Ubéda sign, at the end of August, a contract running until the second round of the presidential election. “We both get, we chose,” he says.
Precamp in autumn would not have been without him. He orders the places, watch the schedules, install the activists, manages the media. “Stop”, “he said, moving Zemmour in front of a breathtaking view of Marseille. He abandoned his career as a pianist and orchestra direction at 22 (“I was not a genius”), but warned the taste of the show. “I read the partitions. When it sounds wrong, I feel: the tempo, the rhythm, writing. I like the idea that it is well interpreted.”
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