Sber continues to use the most non-standard and large-scale surfaces for their advertising. Now the Sberte brand is shown on the world’s largest Ferris Wheel “Dubai Eye” 250 meters high. This is due to the fact that from October 1, 2021 to March 31, 2022, the World Expo-2020 exhibition is held in Dubai, and the Sber is the title partner of its Russian part. The bank’s delegation also take part in the business program “Forum of Russia: Defining the Future” on December 3-4, which will be held within the exhibition.
The Sberbal Logo is displayed on the wheel spokes and has almost 250 meters in diameter – this is the largest surface on which the bank has ever been placed. The ferris wheel in Dubai opened in October 2021. It accommodates 1750 people who are placed in 48 high-tech cabins, and is one of the main symbols of the city.
Symbols of Sberbank is visible from a distance of several kilometers. This helps all foreign participants “Expo-2020” to form knowledge about the Russian brand and raises the mood to members of the Russian delegation. Considering the scale of their activities, the Sberbar plans to accommodate the placement on physical surfaces: they must be as large-scale, bright and memorable, like the entire ecosystem. Sber uses the latest technology and implements in advertising the most innovative ideas, acting as a trendsetter and benchmark industry.
This is not the first non-standard advertising project of the Sber. In October of this year, the Bank posted its logo on the Soyuz-2.1A-2.1a missile, which delivered the goods to the International Space Station, as well as the Flag of Sberbank with which members of the ISS crew recorded Sberbank video spending from the 180th anniversary.
And in September, the Sber of the first in Russia launched CG advertising in 3D-format – on the big screen in the business center “Moscow-City”. With the help of computer graphics and character animation, the project tells about the services of the Sberbal Ecosystem, with which all the well-known and favorite heroes interact with childhood – Cheburashka and Crocodile Gena.