The price of new cars flies and, under the effect of the electrification of vehicles, the trend is confirmed.
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The crisis, what crisis? The automotive market has recorded in November its sixth consecutive recoil month, sales of very high-end cars are a charm. The registrations of these models, according to Aaadata, increased by 77% since the beginning of the year against 2.5% for the entire sector. This contrast is only the emerging part of a wider and oldest phenomenon: that of the gentrification of the automobile.
In recent years, the price for the purchase of new cars has increased in proportions such as many households have no more access. To believe that the 4CV or 2CV should be reinvented from the middle of the last century. From now on, in France, it is necessary to pay some 26 000 euros for a brand new vehicle (35% more than ten years ago, according to the ARGUS), and the median age of the buyer is at the threshold of sixty. Caught in the continued inflation of tariffs – accentuated since the beginning of the semiconductor crisis – and consumers whose revenues do not follow, distribution networks no longer hide their concern. “We reach the limit of the social acceptability of the price of the new vehicle”, hammer Marc Bruschet, President of the dealer branch of the National Council of Automotive Professions (CNA). A study sponsored by this organization reveals that between 2011 and 2019 tariffs have increased by just over 16%. Twice as fast as the purchasing power of households.
All converges to draw an automotive fracture that is hollow. The household rate has acquired a new car in the year fell to 2.3% against 7% in the mid-1990s. The proportion of individuals in registrations does not reach more than 45% of sales, compared with 50% Five years ago and 72% twenty-five years ago. Consequence of the growth of peri-urban habitat, vehicle purchases, forces by the cost of new models and the explosion of the annex costs – the liter of no-lead 95 increased by 25 cents in one year to 1 , 35 Euro, and the price of tolls, already revalued by 0.44% in 2021, will be more than 2% in 2022 -, refer massively on the occasion. Preferably not any young models.
For Flavien Neuvy, who leads the capeem observatory of the automobile, the problem of the dear car is “in a dead angle of public mobility policies”. “Every price increases evinces a little more buyers or belonging to the popular categories and the middle classes, otherwise confronted with another inflation, that of housing expenditure”, he warns.
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