On Sunday, December 12, the Sber spent its first digital conference on the design of Sberdesign Conf. According to the press service, it is dedicated to design in all its manifestations: design of digital products, physical environment, industrial design, design from the point of view of psychology and perception with various types of thinking, architectural, musical design and many other destinations.
In the framework of the conference, 15 design sessions were held. As Senior Vice President, Director of the Marketing and Communication Department of Sberbank, Vladislav Kreinin, opening a session of Design of Everything (“DESIGN Total”), even recently design perceived as a separate narrow discipline, and in many consciousness it was connected either with a beautiful picture or With an industrial design or design of a particular thing, however, he permeates all spheres of life.
“From a separate narrow specialization, the design has become an integer industry, and the concept of profession” designer “has become wide as possible. Today we can call the designer and a person who designs a new user experience, and a person who shoots or draws advertisement, and a person which develops the design of complex IT architecture, and a person who creates objects of modern art and culture, and a person who removes movies or TV shows, “said Creinin.
He stressed that it is important to have a separate event dedicated to design, since today thousands of designers work in the savage. “These are people who are engaged in the design in a broad sense. If you look at our client, today he says that the company that is designer, is as attractive as possible for him. For example, when we explore the requirements of the client to a modern company and the ecosystem, itself The concept of “designer” is one of the key to the client, “Kreinin noted.