Irkutsk region has become 67 in the region of the X5 Group’s presence in Russia. In the region, 8 stores of the “Pyaterochka” trading network were opened at once – three in Irkutsk, two in Usolye-Siberian and Angarsk, another in Shelekhov.
In the new “fives” presented from 5.5 to 7 thousand items of goods, 30 percent of which are in local Siberian manufacturers. In some product categories, such as dairy products, local products make up 85 percent of the range, and the poultry and egg meat are almost completely supplied by Irkutsk manufacturers.
All the shops opened in the Irkutsk region work in the new network concept, which is built on the key values of Pyaterochka: the most recent and high-quality products at low prices, convenience of shopping and community care.
“We continue to expand the geography of the Pyaterochka presence to the east and glad that now our key advantages – the location of the stores near the house, the comfort of guests, the maximum freshness and the highest quality of goods at low prices – will be able to evaluate both Irkutsks. Guarantee high The quality of the goods helps us cooperation with local manufacturers, the products of which are well known and love residents. We ask a new standard of grocery retail and continue to go to their goal – to earn the confidence of all our guests, “comments the General Director of the Pyaterochka trading network Sergey Goncharov.
In the new stores made a special emphasis on the offer of fresh products. The category “Fresh” in the assortment takes more than 40 percent. Vegetables and fruits, together with products with short shelf life laid out on an extensive “Fresh-Arena”. Customers have a large selection of finished products (Food-to-Go and Ready-to-Eat).
The total shopping area of new stores amounted to 2731 square meters. The trading space is organized taking into account the basic needs of buyers and their missions – a quick purchase, replenishment of stocks or purchase of the future.
In addition, in new stores introduced technological solutions: energy-efficient refrigeration equipment and self-service cash registers. The latter reduce the load on the cashiers at the rush hour and are a way of contactless payment, which is especially relevant due to the pandemic.
Simultaneously with the opening of stores in Irkutsk, the express delivery service “Pyaterochka Delivery” products has earned.
In the framework of the Sustainable Development Strategy, the X5 Group network supports conscious consumption and environmental friendliness: stores presents reusable products for products and bags for fruits and vegetables, and the lamps for lamps and shopping baskets are made of recycled plastic.
More than 120 employees are already working in the network stores in the Irkutsk region. Until the end of 2021, the trading network plans to open another 9 stores in the region and increase the number of jobs.