The competition, mainly German and South-Korean, invests heavily to break the hegemony of the American.
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And if Tesla had eaten his white bread? The US firm, whose stock market capitalization has just passed the $ 1 trillion mark (873 billion euros) and which improves its sales records (in September, Model 3 has become the best-selling car in Europe), seems in a state of grace. Yet it is no longer alone in the world. The coming months will sound the end of the hegemony exercised by the Eon Musk Group in the premium electric vehicle market. Competition, mainly German and South Korean, is preparing to launch a multitude of novelties. As many models stamped “anti-Tesla”.
After considering the American manufacturer as an exception, the major high-end brands of the Rhine ended up understanding that its success was a revealing of the emergence of a new automotive order. Until then limited to some models (Audi E-Tron, Porsche Tayan), the response from Germany has organized. Mercedes has just launched EQS – more than 700 kilometers of autonomy and all the technological decorum of rigor -, presented as its new admiral vessel. Audi, which will no longer produce electric vehicles from 2026, benefits from the platform developed by its parent company, Volkswagen, much more exposed to the lack of electronic chips than Tesla, and which is no longer quite safe. to achieve its goal of exceeding its large rival in 2025. The ring firm has just marketed the Q4 E-Tron and renew its large electric sedan in 2022.
The BMW program is also charged with the arrival at the end of the IX, a large suv of nearly 5 meters long, which we guess more carved for the United States as for Europe, but also of the i4, openly targeting Model 3, which has taken off the sales of the American brand. For its part, Porsche will take a third version of Taycan shortly and will convert to all-electric macan into 2023.
“An Audi is not a software mounted on wheels”
The advent of the electric motor has been a real blow for German manufacturers. In a few years, this paradigm change has deprived them of the magisterium than their powerful thermal engines and their brands anchored in history exercised on the aristocracy of the car. Their automotive culture is struggling to assume this strip negotiated in accelerated. This testifies to keeping some markers, such as a classic silhouette, a large grille, yet become irrelevant, or the mania to propose a sound remembered the sound of an old engine.
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