Specialists revealed the influence of the South Korean series “Playing in Squid” on the fashionable industry. The corresponding material publishes Daily Mail.
According to the publication, the popularity of the named show caused a boom in the field of retail. Thus, in the range of many brands, thematic costumes dedicated to the characters of the picture began to appear, while now the number of search queries with the words “Playing Squid” increased by 8,000 percent from the date of starting the show of the series.
According to the study of the LYST platform, specializing in the analysis of consumer behavior in the fashion industry, consumer interest in sports costumes increased by 145 percent from September of this year. “The show returns to fashion costumes from the 2000s,” Star Stylist Rochelle White.
In addition, many large online retailers, including Amazon and Boohoo, said about high demand for clothing and accessories. It is noted that the number of similar consumer requests has increased by 9400 percent from September 17.
In addition, after the release of the series, the fans massively bought the same model of shoes. We are talking about the White Triple White Slips from Vans, which the characters of the fictional game were worn throughout the episodes. The demand for them increased by a record 7800 percent after the start of the show of the series.
“Game in Squid” – the South Korean series, which has become the most popular in the history of the Netflix Stregnation Service. The show talks about the characters who, facing financial difficulties, are sent to the island and participate in survival games. To win 40 million dollars, they must pass six children’s games. At the same time, all losers die.