The comic book is printed at five million copies in seventeen languages and dialects, including two million French. The license has rarely been declined on as many media.
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Every two years, the adventures of the little Gallic magic potion axle greatly branch Hachette Accounts. Like the Governor Romain Gracchus Garovirus pouring a huge bunch of gold in his chest in Asterix at the helvetes (scenario of René Goscinny, drawings of Albert Uderzo, Dargaud, 1970).
The thirty-ninth album, which comes out Thursday, October 21, Asterix and the Griffon (written by Jean-Yves Ferri, drawn by Didier Conrad, Albert René, 9.99 euros), will not derogate from the rule. “This book is the subject of a first draw at two million copies in French and three million additional in sixteen other languages and dialects,” says Isabelle Magnac, Executive Director of Hachette charged with illustrated books and booklets. Not to mention a luxury edition (13,000 copies), an artbook (1,050 copies) and a digital edition.
All the points of sale of the planet set up this new opus on the same day, according to an orchestration close to that of the Hollywood majors when the release of a blockbuster. To avoid hacking, the last volume is not sent prior to the press, but can be consulted on site a few days before it exit. Faced with a Roman army part in shipping capture a mythological creature Mid-eagle, half lion, Asterix and Obelix come to the rescue of a people of Central Asia, the Sarmates, who lives in a cold country. “The album is mainly in the snow,” had just warned Mr. Ferri.
If France remains the first market of this comic strip, Germany is in second position, followed by the Netherlands, then Spain. Hachette resumed editions Albert René in 2008, and since then more than 360 million albums were sold around the world. What makes it the best end of all time.
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“This is one of the very beautiful Hachette properties, the success has not been denied,” concedes Isabelle Magnac. Despite the disappearance of René Goscinny in 1977, the albums continued to sell like rolls. That critics are praising or murdered, every two years these albums have always found a place of choice under the Christmas tree. Asterix and Griffon is the first album published since the death of Albert Uderzo, March 24 2020.
Zizania and the long courts between Sylvie Uderzo and his father who has been part of the past since 2015, Hachette Book focuses on the development of this lucrative license. “We have prudent management, we do not multiply projects to maintain a rarity phenomenon,” says Isabelle Magnac.
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