In these institutions, student associations, emancipation, networking and development places, are increasingly positioned on environmental and societal subjects.
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“In 2010, it looked like Hurluberlus”, having fun MAËVA Tordo, co-founder of Noise, a student association to promote social and environmental innovation within the ESCP, the school of commerce she had joined in 2006. “I remember to have arrived with my pilgrim’s stick at evenings, the surprised look of other students …”, remembers the current director of the incubator of the ESCP, Blue Factory. Since then, social entrepreneurship and environmental issues have made the way to business schools. Noise is now present in ten institutions, including ESSEC, Agroparistech, Sciences Po Paris. And the mentality of the majority of students has evolved. “It’s really very rare that those I meet today are in an entrepreneurial approach that does not integrate a social or environmental dimension,” Note Maëva Tordo.
HEC Also, climate issues are displayed alongside the student office and sports associations. In five years, ESP’R, the green structure of the Jouy-en-Josas campus (Yvelines), saw the number of candidates to reach its ranks “climbing so exponentially as rising temperatures”, pleasant Gregory Landoyer, his current president. A handful of students were interested in 2015, they are now more than a hundred to come and listen to the presentation of the association, with the hope of joining it.
Their commitment to resonate with that of an increasingly preoccupied generation for its future and that of the planet, but is also part of the codes specific to business schools. “Within these institutions, the associative environment does not have a militant culture at the beginning. They are not used to go down the street, to make strikes, rating Paolo Stuppia, sociologist and co-author of geopolitics of youth , Engagement and (de) mobilization (the blue rider). However, the associations are quite structuring, allow the constitution of a network of peers. “Hence, according to him, a mode of action more broadcast by open letters And manifests: “This is a certain culture, which owes a lot to traditional corporatism”. Other students will focus on the marches for climate, daily commitment or rebellion in a ZAD, modes of action less present in business school.
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