Full scandal related to “Facebook Files”, the Californian group, which oversees social networks (Facebook, Instagram) and Messaging (WhatsApp, Messenger), wants to mark its orientation towards the future virtual world of metapes.
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“one more thing.” While stretching, Thursday, October 28, for over an hour, his virtual conference, Mark Zuckerberg, the Facebook’s boss, took over the recipes of Steve Jobs, the founder of Apple, who liked to deliver his most important ads at the end of his interventions. Forget Facebook, welcome to Meta: a new name for a new reason for being.
The new name does not relate to the so popular social network (around 3 billion users), but on the structure that also oversees applications such as Instagram, WhatsApp or other more unrecognized activities, such as those affecting To virtual reality (Facebook Reality Labs). “At present, our brand is so tied to a single product that it is impossible for it to represent everything we do today, let alone what we will do in the future,” said Zuckerberg.
Meta refers to the concept of metackers, very popular, currently carried by companies such as Epic Games, Roblox or Facebook, which would allow each user to have a total digital life experience in the form of avatar. Here to participate virtually at a working meeting and share his documents, there to join friends and watch a film, without any friction between the services. “This will happen after internet: instead of watching a screen, you will be plunged into the experience itself,” says Andrew Bosworth, head of Facebook Reality Labs.
A certain Constance
The ad by Facebook may seem perfectly opportunistic at a time when the world’s first social network is the subject of the brightest criticism following a series of articles in the American press, then European, of which Le Monde, made thanks to the revelations of an alert launcher, Frances Haugen, who show that the group has chosen to ignore some of the dangers related to its activity – toxic content on Instagram for adolescents, disinformation that overrides Democracy … – For the sake of preserving its profits.
These revelations revived hostilities against the company, especially in the American political class, and weighed on its stock market (- 17% since the end of August). The creator of Facebook also wanted to defend himself at the conference: “I am proud of what we built,” he said. Even though, with Meta, Mr. Zukerberg obviously wishes to turn a page marked by little glorious episodes for Facebook, it must be recognized a certain constancy. He was among the first major promoters of the metaverse, convinced that virtual reality would bring social networking into a new dimension.
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