Impossible Foods will launch the production of artificial pork in the USA, Singapore and Hong Kong. First, the Americans and Asians will feed meat in restaurants, and soon after that it will appear in stores. This reports writes CNBC.
Dennis Woodside’s head is confident that artificial pork can surpass real not only at the price, but also in taste. This is evidenced by the blind test conducted in Hong Kong. 54 percent of respondents preferred the product Impossible Foods by conventional pork.
In addition, the soy analogue is more useful than the present meat. It is not so calorie, it contains a third less saturated fats, there is no cholesterol, and the protein is as much as in conventional pork.
Head of Impossible Foods argues that, unlike animal husbandry, the production of artificial pork requires much smaller cost: 81-85 percent less water and 66-82 percent less than land resources. In addition, in the process of manufacturing the product, there is 73-77 percent less greenhouse gases.
The company seeks to become a leader in the production of vegetable meat. Earlier, she released artificial beef and soy chicken on sale. Impossible Foods announced plans to reach an IPO in the coming year with a capitalization of $ 10 billion. She has already received $ 1.5 billion from private investors who show great interest in “test tube meats.”