Since 2022, Apple will raise prices for new smartphones. This is reported by Macrumors edition with reference to the DigiTimes report.
The rise in the cost of smartphones is associated with increasing cost of TSMC chip producer by 20 percent. At the same time, the analysts of Wave7 Research said that the shortage of chips in the global market will affect Apple to a lesser extent. TSMC plans high production costs at the end of the year, the American company intends to raise the prices of smartphones in January. The rise in price will touch the flagship series iPhone 13.
“Sources reported that Apple, which is the largest TSMC client and for orders of which account for more than 20 percent of the total income of the manufacturer, will raise prices by 3-5 percent,” the authors noted. The predicted rise in the cost of analysts noticed that this year laptop manufacturers raised the price of 5-10 percent products.
Experts believe that the iPhone 13 will receive a number of minor improvements, in particular, including an upgrade of a smartphone camera. Marketers of the company will try to justify the increased prices by the presence of new features.
In mid-August, Trendforce analysts stated that Apple would not increase the cost of smartphones. The most affordable device in the series – iPhone 13 mini will cost buyers of $ 699, as and 12 mini. The basic iPhone 13 will cost $ 100 more expensive than the budget model, the device in modification 256 gigabytes will be valued at $ 950.