The permanent “discount hunt” can lead to loss of time, forces and money, the associate professor of the department of marketing of the Russian Economic University named after G. V. Plekhanova Nikolai Perepelkin, writes “Prime”.
Manufacturers are trying to lure buyers in stores discounts and thereby get even more benefits, recalled the marketer. The purpose of the seller is to sell additional lots of goods and increase consumer coverage. The buyer benefits, acquiring a thing at a low price. The problem occurs in the case of uncontrolled or unconscious consumption.
“reasonable savings turns into obsession when the acquisition becomes an end in itself, and the satisfaction of the need goes to the background,” he explained the danger of “hunting discounts”. Buying unnecessary goods at a low price or the purchase of something outside the budget or income framework is irrational and leads to sad consequences, a specialist is sure.
According to the marketer, usually bought goods are not needed. As a result, a person feeds the refrigerator with extra products, removes clothes in the cabinets that will not be worn. Only the manufacturer remains in winning. “You lose the opportunity to use your funds more efficiently, spend strength and time not meaningless shopping,” Specialist summarized.
It has previously known that the Russians have lost the desire to look stylish because of the coronavirus pandemic and reduced the cost of buying new clothes in stores.