Yandex.edi service clients will be able to order a dish from the KFC fast-food restaurant menu. This will increase the number of delivery orders by 20-30 percent. About this “Lente.ru” reported in KFC.
Cooperation of the companies will allow the network of fast food restaurants to expand the channels of indirect sales and attract the multi-million audience of Yandex.edi. It is constantly growing – in the second quarter of 2021, the number of customers increased by 34 percent compared with the fourth quarter of 2020.
“We strive to provide the best service for guests, constantly expanding opportunities for ordering our corporate dishes. Now delivery is available from more than 80 percent of KFC restaurants. Opening more than 1 thousand points across the country, we are the largest network in the quick service segment . Partnership with Yandex.edoy – an important step for KFC, confirming our plans to increase the share of delivery in total sales of the brand, and one more opportunity to get closer to the guest, offering high-quality and tasty food in a convenient and familiar interface for them, “- He says CEO KFC in Russia and the CIS Raisa Polyakova.
KFC dishes will complement the so-called “chicken category” on Yandex.ied. Dishes with chicken ingredients – one of the most popular applications from users. According to the service, in different cities of Russia, there are most often in orders there are chicken soup, pizza with chicken, chicken breast and Caesar salad with chicken.
First, the partner couriers “Yandex.edi” will deliver orders out of six KFC restaurants in Moscow. Later, the service will appear in other restaurants of the city and individual cities: St. Petersburg, Rostov-on-Don, Volgograd, Nizhny Novgorod, Kazan, Samara, Yekaterinburg, Krasnoyarsk, Irkutsk and others. Until the end of autumn 2021, delivery will earn a total of 830 network restaurants. For new users “Yandex.edi” delivery of the first order from KFC will be free.