Wireless headphones first turned out to be more popular wired in Russia. This is reported by the publication CNews.
According to representatives of the company “M.Video-Eldorado”, in the first half of 2021, wireless models were first ahead of sales in pieces ordinary wired accessories. The share of such headsets exceeded 50 percent, at the TWS model (True Wireless Stereo) accounted for about 40 percent of sales. In January-June, sales of all headphones amounted to about 25.3 billion rubles for 10 million pieces – it is 32 and 5 percent, respectively, more than a year earlier.
The most popular wireless sales headphones in the art were Xiaomi Earbuds Basic 2. On the second and third places were delivered by JBL C100SI and Apple Airpods of the second generation, respectively. The top 5 also includes Airpods Pro from Apple and JBL T110BT.
The company said that the most popular type of headphones turned out to be completely wireless and autonomous intra-channel models. The average cost of the headset amounted to five thousand rubles, which is almost one thousand rubles lower than a year earlier.
“Wireless headphones finally replaced wired models, first of all, separate TWS models contribute to this,” said the director of the “Digital Technique” of the M.Video-Eldorado group “Nikita Tikhvinsky. According to him, the wireless headphones do not constrain the movement, and the price of devices decreases.
In early August, representatives of M.Video Eldorado reported that sales of smart watches in Russia for the first time ahead of sales of fitness trackers. In just the first half of the year, 2.5 million devices from the segment of wearable devices worth about 22.5 billion rubles were sold.