“Alrosa” sharply increased the sale of diamonds. July sales took off 14 times in annual terms (up to 318 million dollars), the company reported.
For seven months of the current year, sales of the company’s diamond raw materials amounted to $ 2.55 billion, which is 2.6 times more than the same period of the past. It is also 31 percent higher than January-July 2019. Jumping interest in Russian diamonds is due to high demand from the granite sector. He faced a shortage of raw materials in May-June, explained to the company.
Demand for diamonds in some countries already exceeds the dapendium level. For example, in in the United States and China, it has grown by 35 and 15 percent, respectively compared with July 2019. According to Alrosy, by the beginning of August, the price of diamond raw materials came to the docking indicators.
Sales in the jewelry industry have already exceeded 2019 figures. CEO of Jewelers of Russia, Eduard Utkin, noted that demand is unevenly. For example, the sale of mass production of the economy segment is reduced by 15 percent, and the goods of the premium class, on the contrary, grow several times. “People buy less, but more expensive decorations,” confirmed the executive director of Bronnitsky Jeweler Ksenia Dtsenko.