Mattel was at the sight of critics after he released a new inclusive barbi-athlete dolls. The manufacturer was accused of racism due to the fact that there were no Barbie Asian among the toys, writes Daily Mail.
New collection of Barbie’s “Olympic Games” dolls, which is part of the official goods “Tokyo-2020”, was originally released in February last year, but Mattel began to re-promote a ruler, with the start of the start of the games in the middle of the last month.
As part of the “inclusive” collection, the company has developed five new dolls representing new sports that have been added to the Olympic Games until 2020: softball, climbing, karate, skateboarding and surfing. Each doll has its own skin shade, hair color and body shape. However, as many users noticed, there is not a single representative of Asian culture among them – given that the Olympiad itself passed in Japan.
Users in social networks criticized the company and expressed their disappointment in the absence of diversity. And some even promised to boycott Mattel and not buy Barbie dolls to their children.
Previously, Barbie brand released a doll in the image of a single woman in the cosmonauts detachment of Roscosmos Anna Kikina. The doll will be represented in two options of the outfit: flight suit and spacecraft to enter outdoor space. However, the toy will not go on sale. According to Kikina itself, the prototype for the new Barbie, the doll will help the girls to understand that they always have a chance to become an astronaut if they prepare for their dreams properly.