Canadian rock musician and photographer Brian Adams dedicated to the new calendar Pirelli the lifestyle of musicians who are constantly on the road during the tour. Information about the content and participants of the shooting appeared on the official website of the company.
Calendar 2022 was called “on the road” (on the road). As the filming author noted in an interview to Esquire edition, the general topic of the new issue is music. “Day from the life of each artist, a special moment of the day: Before going to the scene or after, lunch in the restaurant, holidays in the hotel during the tour. Each of the heroes I took off the thought of showing such a special moment,” Adams explained his idea.
It is known that his colleagues became participants in photo sessions – ten musicians: St. Vincent, Corde Norman, Saweetie, Kali Teaches, Grahims, Cher, Jennifer Hudson, Iggy Pop, Bohan Phoenix and Rita Ora. Shooting passed in Los Angeles and on the Italian Island Capri.
It is noted that the calendar began to shoot last year, but it was not possible to complete the work due to the outbreak of coronavirus. “Because of the pandemic, none of the musicians are on the road. In this Irony of situations – all people travel, and the musicians are not, because the concerts were canceled,” Adams commented.
Pirelli calendar, or The Cal, appeared in 1964. His creators were employees of the Marketing Department of the Italian manufacturer of Pirelli tires. Every calendar is dedicated to feminine beauty, reflects the trends of modern society and has both art and social importance.