Tele2 mobile operator in the framework of the St. Petersburg International Economic Forum, together with FAS and other market participants, signed a memorandum of countering voice spam. This is reported by the correspondent “Lental.ru”.
The purpose of the Memorandum is to oppose undesirable challenges, obsessively extending advertising without obtaining the consent of the subscriber. The initiative is designed to reduce the number of spam calls through the introduction of analytical algorithms for processing them, as well as solutions that will allow post-factum subscribers to get acquainted with the call content.
Spammers were noticeably activated in a pandemic and find new ways to contact with a potential consumer of services, “Alexander Rogova, Deputy General Director for Corporate Development and Transformation of Tele2, noted. – It pushes us to respond to a challenge – not only to improve customer protection methods, but also Create publicly college initiatives to combat the problem. ” According to him, the voice spam will cease to exist, only when operator protection systems cover the entire market. “From this point of view, it is important for us to share experiences, scale the best practices to counter spam and rely on this work to support the regulator. Today we have significantly advanced in the fact that spam calls remain and very unpleasant, but a short phenomenon in our customers’ life”, – Added Alexander Rogova.
Now, according to Tele2, the subscriber is on average receives 8-9 unwanted calls per month. Unauthorized telemarketing accounts for 60-70 percent of the total volume of such challenges. Voice Spam is annoying subscribers, they transfer negative emotions to a mobile service provider. In addition, spam creates an additional load on operator call centers and regulator services.
On all tariffs, Tele2 offers the first protection circuit. It is a built-in anti-spam system, which, using Big Data technologies, detects unwanted challenges, including discharge calls. This service is free for subscribers, and it does not need to be connected. Analytical algorithms can recognize spam calls on duration, frequency, mass and reaction to them of the user. During the day, TELE2, using Big Data, processes about 5-6 million such calls, including discharge calls. In the near future, the company will launch the routing service of unwanted calls to voice mail and the spam marker, thanks to which the client himself decides on the adoption of a call from the service provider, add to the press service Tele2.