Casmetics based on cocoa beans RABOT 1745 received only four pounds of sterling (about 407 rubles) for the transition of full control into the hands of the British Confectionery Premium Class Hotel Chocolat. According to the “BBC”, it is less than the cost of the cheap box of chocolates of the company.
Rabot 1745, founded five years ago by the owners of confectionery together with businessman Andrew Jerry, in 2020 he suffered losses at 400 thousand pounds sterling, but Hotel Chocolat promised to fix it.
“We are engaged in creating a cosmetic business and are not interested in fast victories. We like to build on a solid foundation,” the executive director and the co-founder of Hotel Chocolat Angus Tirlwell shared. He admitted that the acquisition of Rabot was “the most intimate secret Hotel Chocolat”, since few buyers of chocolate chocolates guess the relationship between these companies.
Hotel Chocolat Group has already owned 47 percent of RABOT, while the non-executive chairman of the company Andrew Jerry group of companies is 40.5 percent. In exchange for his share in Jerry, the company will receive three pounds sterling, and one pound sterling will be done among themselves the rest of investors.
After buying the remaining share of Hotel Chocolat will pay a loan in the amount of 744 thousand pounds of sterling, which Jerry provided a cosmetic business, which will give him 200 thousand fresh shares and increase the share in the combined company up to 40 percent.
Angus Tirlwell said he always sought to make Rabot part of his main business. The solutions catalyst was the opening of a huge trading point Hotel Chocolat in the Japanese city of Oita with an impressive space reserved with cosmetics. The director of the confectionery company considers Japan an excellent market for experiments, and if he succeeds in satisfying the needs of “very demanding” Japanese, there is a chance for success in other countries.
Other chocolate producers are unlikely to follow him in the nearby beauty industry, but Tirlwell does not bother. An investment bank analyst Liberum said that the transaction will help Hotel Chocolat stand out among other chocolate brands. Among other things, it will be possible to combine operations, which should for the better affect the profitability of Rabot 1745.