After updating the model range, the LADA cars will become more expensive and will come out in a higher price segment. The cycle will start from 2023 and according to the plans should be completed in 2026. This was stated by the president of Nicolas Mor, reports TASS.
According to him, at the first stage, the cost of new cars will start from a million rubles, and on the second – from 1.2 million, which is much higher than the value of those models that the company currently produces.
Mor stressed that LADA will remain affordable for consumers a brand, because it will continue to produce affordable cars. But at the same time, it will become a brand that “presents to consumers good characteristics, good product properties for the relevant money.”
Before the update of the model range, the company conducts a deep upgrade of production sites and engineering bases. The first machines on the CMF-B platform, the Renault Global Platform, will start going out from the conveyor at the end of 2022.
Earlier it was reported that AvtoVAZ is going to run the service car by subscription. In fact, it is a rent, but longer than Crashing, and in addition, all concerns about the car fall on the landlord. The company plans to compete in this segment with Audi, Hyundai, Kia, Skoda and Volvo, Yandex.Deriv, Discovertictive and the Mashina service.