Apple has implemented more than 100 million apparatuses of the iPhone 12 series. This is reported in the Counterpoint Research Analytical Agency Report.
Cumulative global sales of flagships exceeded the mark of 100 million units in seven months from the start of sales. The same indicator of the devices of the iPhone 11 series have achieved two months later. Analysts noted that 100 million iPhone 6 were also sold at about seven months. The company has no coincidence that compared iPhone 12 and iPhone 6, since the devices of both lineages received a noticeable upgrade compared to predecessors. Representatives of the series came out with improved screens and during the so-called supercycle – the transition to 4G and 5G, respectively.
Despite the fact that the starting price of both top flagships Apple recent generations – iPhone 11 Pro Max and iPhone 12 Pro Max – was the same, the actual series brought the company more profit. This is due to the fact that the proportion of iPhone 12 Pro Max amounted to 29 percent of all series devices, while the proportion of iPhone 11 Pro Max is 25 percent.
Specialists summed up that Apple made a revolution in the smartphone market exactly 14 years ago, when the first iPhone was on sale. “The smartphone has created a powerful ecosystem, which has more than a billion users,” – said the authors of the study.
At the beginning of the year, the head of Apple Tim Cook (Tim Cook) said that the number of Apple’s active gadgets exceeded 1.5 billion pieces. In particular, the number of active iPhone exceeded a billion units.