In Russia, a sharp increase in sales of FIFA series football simulators was recorded. This is stated in the report of the group “M.Video Eldorado”, a copy of which was at the disposal of the editorial office “Renta.ru”.
In June, the sale of the games of the FIFA series from Electronics Arts increased by one and a half times compared with the same month last year. Online sales increased by 2.5 times. It is specified that the peak of the popularity of football simulators fell on the day after the victorious match of the Russian national football team in Euro-2021 – June 17.
The most demanded platforms for FIFA games in the company called the PlayStation console, for publications for which there was about 90 percent of sales. The second and third places were Xbox and Nintendo Switch – seven and three percent, respectively.
Also, the Specialists of the M.Video Eldorado Group said that in six months of the year, the Russian market of disk versions of games for consoles amounted to about 800 thousand copies worth more than 1.8 billion rubles. About 75 percent copies fell on PlayStation consoles. The five most popular games included FIFA 21, “Some of us: Part II”, Cyberpunk 2077, “Ghost Tsushima” and GTA V. In the company noted that the brands “M.Video” and “Eldorado” occupy more than 60 percent of the retail segment of console games in the Russian market.
“The main driver for sales growth from the FIFA series was certainly a major football tournament, which was attended by the Russian team,” said Sergey Sukhorukov, head of the Department of Entertainment and Gadgets. According to him, also an additional factor that influenced the growing popularity of games was a pandemic.