The mobile operator Tele2 has witnessed the world leader in terms of growth. In the company there is the best organic growth in mobile revenues relative to the market despite the pandemic COVID-19 at the end of 2020. Conclusion Tele2 made on the basis of a data bank of international company Analysys Mason, which specializes in consulting services in the telecommunications and media. This “Lente.ru” According to the press service of the operator.
Tele2 came in first place for the average annual mobile revenue growth with a score of 11.4 percent, ahead by 3.9 percentage points, Telecom Argentina and by 4.1 percentage points – Nigerian company Airtel. Thai TrueMobile operator Tele2 yields by 5.1 percentage points. In addition, the company bypassed is the fifth largest Polish operator Play by 5.4 percentage points, while the Chinese China Telecom – by 7.1 percentage points. Since 2015 Tele2 shows double-digit growth in nominal terms. In this case, the operator’s share in the Russian market increased in the years 2016-2020 from 12 to 18 percent.
“Tele2 business model aims to anticipate the expectations of clients in terms of monotony in the market.” Other rules “to help us provide customers with innovative products and are regularly put on the market killer offers, which change industry standards and force competitors to copy our services. A successful strategy has enabled us to adapt the business to all calls in 2020, to restructure processes and in spite of the pandemic to achieve strong financial and operating performance, “- said the director of strategic planning Tele2 Svetlana Skvortsova
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In 2020, the pandemiynom Tele2 increased revenues by 13.6 percent, while the number of active Internet users grew by 20 percent year on year. On the stagnant market, Tele2 was able to increase the number of clients, said in the press-service of the operator. The company focused on building networks and enhancing their capacity, taking into account traffic load growth and migration.
In 2020, the number of regions of presence of the operator increased to 68 – in particular, customer service began in the Altai Republic. On the platform “Other rules” for Tele2 continued to offer digital services to subscribers, while reducing time to market for new products under the influence of koronakrizisa.