In the assortment of the popular British manufacturer of fashionable clothes New Look, swimsuits for children with breast magnification appeared. It is reported by Daily Mail.
The buyer of one of the network stores drew attention to bikini with triangular cups in which soft linings were sewn. They were sold in the Children’s Department at a price of 7.5 to 14.5 pounds sterling (743-1436 rubles) and were intended for girls aged 9 to 15 years. At the same time, the product description on the brand’s website was reading: “It is necessary for all girls updating the summer wardrobe.”
Vicky Snowdon (Vicky Snowdon) from Leicester, England, annoyed the described design of swimsuits, because, in her opinion, he sexualizing young children. “I and so hard to buy in the New Look store, because all baby tops are there – shortened. But bikini with linings for nine-year-old girls? Seriously?” – a woman expressed his indignation in twitter .
The Emplist Object Officers opposing the sexual objectification of women. “Stop sexualizing children, New Look. It is incorrect and harmful. Remove them from shops,” they demanded in their publication, which has gained support for parents from around the world.
The representatives of the New Look brand have not yet responded to the network user claims.
In October 2020, the British mass market manufacturer of River Island clothing released the fitting leather legings for children from 5 to 12 years old and also caused outrage among the parents. Some customers accused a brand in the sexualization of children after the mentioned piece of clothing appeared in the Department of Children’s Things.