Manufacturer of popular yogurt – Campina – will leave the Russian market. It is reported by RBC.
Now the Russian division of FrieslandCampina, which manufactures dairy products under the Campina brand, will go to the property of EhRmann. Mark decided to focus on development in other countries.
After the transaction is completed, the Fruttis brands and the “gentle” will develop under the control of EhRmann. “This transaction is part of the previously announced FrieslandCampina strategy to revise its positions in various markets,” indicated in the company.
The closure of the transaction is expected at the end of June 2021, its parts are not yet specified. First, the transaction must approve the controlling authorities.
In Russia, the company has been operating since 1992, in 1998, began the production of sterilized milk at a dairy plant in the Stupino suburban. In 2000, Campina opened a factory for the production of yogurts, including Fruttis and Gentle. Also under the brand for sale children’s mixtures and dairy products for coffee. In 2017, the production of Landliebe yogurt was started.