“Tape” will buy “Bill Russia” and destroy brand

The trading network “Tape” reported on the purchase of Bill Russia. According to a press release on the retailer website, the value of the transaction will be 215 million euros.

After the purchase, the Bill Russia trading mark will be destroyed. All network hypermarkets will be transferred under the “Ribbon” brand, and their logistics infrastructure integrates into a common network.

According to the general director of the “Ribbons” Vladimir Sorokina, the transaction will double the total number of network supermarkets, including trade areas in the central regions of Moscow. After the completion of the sale, the total share of “ribbons” in the market of grocery retail of the Moscow region will be about three percent.

It is assumed that the transaction will be closed in the summer of the current year. To do this, it is necessary to obtain approval from the Federal Antimonopoly Service (FAS) of Russia.

/Media reports.