The largest trading networks of Siberia and the Far East united in the Alliance called “Eastern Union”. As a result, the retailer was immediately on the list of ten largest food networks in Russia, RBC reports.
included in it GK “Red Yar”, “Sambheri” and GK “Slat”, they belong to the third alliance. Olga Naumova, the general director of the Eastern Union, was the former chapter “Magnit”.
According to her, the retailer will form a general development strategy, general category management, procurement, marketing, logistics and other. He also will have its own brand name.
This year, the Eastern Union intends to sign direct contracts with federal suppliers, to establish their own imports on a number of areas, create hubs for trunk supplies and distribution centers. However, the transition to a single brand is not planned. The overall revenue of the alliance participants per year exceeded 120 billion rubles without VAT.
Earlier “Magnit” announced the creation of a new format of outlets – household stores at the house called “Magnet Master”. He must enter the market, which is currently engaged in the so-called stores “1000 trifles.”