In the false message of the American division Volkswagen about renaming in Voltwagen, we see speculation to change prices for the company’s shares. The Securities and Exchange Commission (SEC) began an investigation and verifies the legality of the company’s actions, reports Der Spiegel.
Imaginary change of the name Branch Volkswagen in the United States explained as an ecological PR-action under the cover of the firstaaprel joke. The regulators requested the company with the rationale for their advertising campaign, as part of investors believed in rebranding, it caused a oscillation of exchange quotes.
Changes in stock prices in the first day after the release was insignificant – their cost from March 29 to March 30 increased by 4.7 percent to 240.55 euros per piece. If SEC assumptions are confirmed, the company faces a serious penalty.
The American division Voltswagen reported the change of the name on March 29. The first release quickly disappeared from the organization’s website, instead of him appeared the second, explaining the rebranding as supporting his transition to the mass production of electrocars (Volt – as a hint of electricity). Later, the head of Volkswagen Group of America Scott Keog brought public apologies for the company’s resonant statement.