Magnet trading network reported the creation of a new store format. The first point opened in Krasnodar, it is a household store near the house called “Magnet Master”, reports VTimes.
The area of the trading hall, according to the plans of the retailer, should be 50-150 square meters. Soon the second such shop will appear in the city, and after summing up their work, the retailer will decide on the expansion of the format.
Sign of format is decorated in blue and yellow colors, and on the logo – a hammer-nail-holder. Sell goods for repair, dishes, household chemicals, cosmetics and seasonal goods.
The deputy general director “Magnit” Ruslan Ismailov stressed that this experiment for Russia – large players have not yet come to this market in a small format, it is completely busy with the veneer shops and shops. According to him, the company believe that Niche will become successful, and they will be able to drag the buyer from the so-called stores “1000 trifles.”
For “Magnit”, this is not the first experiment in the last year. Previously, the trading network launched the “My price” discounters, and in 2021 it began to test the kiosks under the brand “Magnit GO”. In addition, the company introduces the opportunity to pay for purchases using biometrics. This service is available at selected points in Moscow, Krasnodar and Rostov-on-Don.