Pyaterochka trading network (included in the X5 Retail Group) continues to lead in the rating of the most favorite consumer brands during the COVID-19 pandemic. Such data were presented by BCG and Romir in the study “with optimism to the future.” In addition to retailer in Top 3, Ozon and YouTube also entered.
From the very beginning of the pandemic, one of the key principles of “Pyaterochka” was the concern for the safety and health of guests and employees, the results of the study in the press service of the trading network were commented on Lente.ru. It is noted that all stores are equipped with recirculators for indoor disinfection, free guest masks and antiseptics. And employees are provided with personal protective equipment, disinfection and necessary equipment: contactless thermometers, containers for used SIZ.
According to the company, a set of measures to ensure a safe store with a step-by-step accessibility of Pyaterochka, express delivery capabilities and low prices are important elements of creating a comfortable environment for making daily purchases and strengthen consumer confidence.
“deserve guest trust – the number one priority is for us. We see how important to comply with precautions, more closely treat yourself and others. So that marching the store does not cause a sense of concern for your own security, we have implemented a whole complex of initiatives that allowed We minimize the risks of infection and raised the comfort of our guests. We develop the service of express delivery of products from the store to the house, as well as the express scan system, which allows you to make purchases using a mobile application, bypassing the cash register. I am glad that all these The efforts appreciate our guests and again call us with their favorite brand. We will try to further strengthen this trust, “said Sergey Goncharov’s general director of the Pyaterochka trading network.
The purpose of the study “with optimism to the future” to analyze the relationship of consumers to the situation in the situation in the population of the COVID-19 situation, as well as study changes in consumer behavior on the horizon of six months and the prospects for various sales channels. In total, it was attended by 1.5 thousand respondents from various socio-demographic groups with an in-depth study in Moscow. As noted, the respondents were offered issues structured in the following blocks of topics: attitude to a pandemic, knowledge of virus, consumer sentiment, costs in various categories.