The sphere of trade began to adapt to reducing the income of Russians. Some retailers have already launched the projects of “Poor Stores” projects, Interfax writes with reference to Infoline.
According to the Infoline general director, Ivan Fedyakov, living beyond the detachment of the subsistence minimum in the country for almost 20 percent, therefore the popularity of discounters is growing. In the budget segment there are 55 percent of consumers, in the upper – 10 percent, and the average is rapidly reduced (it is only 15 percent).
Last year, a traffic light chain “Lights” was published on the second place in the discounter list. Its revenue increased by 38.8 percent (up to 188.7 billion rubles). The network turned out to be the second on the growth of the trading area, lifting only X5 Retail Group, but overtaking “Magnit”.
The stores for the poor are focused on those 20 percent of people who hardly satisfy basic needs, but discounter clients will not only them, Fedyakov believes.
Earlier, the X5 Retail Group launched a network of “hard discounters” under the “Chizhik” brand. They sell cheap products for poor segments of the population. Unlike ordinary points, the range has been reduced there and the waste of goods is reduced.