Russian pensioner became face of a foreign brand

Elderly model from Russia has become the face of the advertising campaign brand optics Gentle Monster. The appropriate snapshot appeared on the South Korean brand page in Instagram .

On the placed frame of a 66-year-old Valentine’s mannequin ash is captured on a white background in a velvet jacket of blue. Woman’s hair is collected in a low tail, her image added rectangular glasses with blue lenses. At the same time, the pensioner is not applied to the face.

In description, it is noted that the photo session is timed to the release of a new collection of Gentle Monster brand glasses, which will go on sale on April 15.

It is known that the authors of the pictures became the participants of the Russian art association AES + F, namely, photographers Tatyana Arzamasov, Lev Evzovich, Evgeny Svyatsky and Vladimir Friedkes.

Earlier in March, a photo of another pensioner from Russia placed in the European fashion magazine Vogue. A 83-year-old resident of Chelyabinsk Lidia Tuchkov took part in a family photo shoot with relatives on March 8. The photographer Sasha Samatova became the author of the shooting.

Valentine is a 66-year-old mannequin, the participant in Russia’s first model agency for older people Oldushka, opened in 2016. Celebrity for the time of career collaborated with various brands, such as Adolfo Dominguez, L’Oreal and 12storeez. In addition, she starred for magazines, for example, Harper’s Bazaar, Grazia and Ellle.

/Media reports.