Sale of smartphones in Russia increased due to interest in the iPhone lineup. This is reported by TASS with reference to MTS report.
The most popular telephone from January to March 2021 was iPhone 11 in different memory options. In absolute values, the number of Apple smartphones sold in the first quarter increased by 38 percent. The Russian market increased by 27 percent in monetary terms and amounted to 153 billion rubles.
By the number of gadget sold, Samsung smartphones were taken first place – their share increased from 23 to 33 percent. In the second and third places were Xiaomi and Apple, whose shares rose to 22 and 16 percent, respectively. In the top 5 of the most popular brands also hit Honor and Huawei – nine and three percent, respectively.
In monetary terms, Apple was leading, which accounted for 46 percent of retailer profits. Next follows Samsung – 29 percent, Xiaomi – 12 percent, Honor – three percent, Huawei is two percent. In the top five most popular smartphones, except iPhone 11, Xiaomi Redmi 9a, Samsung Galaxy A12, Samsung Galaxy A01 Core and Samsung Galaxy A12.
“The market is growing due to the displacement of the demand in the direction of premium models. Sales of devices are more expensive than 50 thousand rubles increased by 58 percent in physical terms,” they told in the company. According to statistics, the average cost of the smartphone bought from January to March increased by 43 percent, up to 24 thousand rubles.
previously representatives of M.Video Eldorado said that the iPhone 11 was the most popular smartphone for the first quarter of 2021. In the second and third places were Samsung Galaxy A12 and Xiaomi Redmi 9A, respectively.