iPhone users called three reasons why they are ready to go to Android-smartphones. This is reported in the SELLCELL trading platform report.
Based on the company’s survey, which was attended by more than five thousand adults, the loyalty of users was determined to certain brands and the reasons for consumers choose certain devices. The indicator of loyalty means that customers are ready to purchase a new phone of the same brand in the future. Thus, based on the collected data, it turned out that the loyalty to Apple reached a record indicator – 92 percent (compared with 90.5 percent in 2019). Loyalty to one of the main competitors of the American company – Samsung – on the contrary, decreased by 11.7 percent, reaching 74 percent.
In a conversation with specialists, respondents noticed that they continue to use Apple smartphones due to the fact that the company’s devices are generally arranged. 21 Percentage of respondents said that they were strongly attached to the Apple ecosystem, 10 percent answered that they acquire the iPhone because they fear a “troublesome” transition to Android-devices. About eight percent of users answered that they were going to give up Apple smartphones and called the causes of care.
According to 38 percent of the disloyal owners of Apple smartphones, the devices of other brands have more preferred characteristics. 26.4 percent of respondents said that they prefer the design of the phones of another manufacturer, 12.9 percent are ready to abandon the iPhone due to the fact that competitors’ products offer more functions than Apple gadgets.
It became known that the planning to refuse iPhone users mostly – 46 percent of respondents – are going to go to Samsung smartphones. Google Pixel’s devices, LG and Motorola will choose 35, 6.1 and 3.7 percent of consumers, respectively.
In the summer of 2002, SELLCELL analysts called the most profitable smartphones. It turned out that two years sold after the purchase of the iPhone XS MAX loses about 57 percent of the initial cost. For comparison, in similar conditions, Samsung Galaxy S9 + will depreciate about 75.6 percent.